Investor Relations
Building Long-Term Value Through Strategic F&B Growth
Go Easy Enterprise (GEE) is a publicly listed company on Bursa Malaysia dedicated to the incubation and scaling of F&B brands. Our portfolio spans premium hotpot dining under 男朋友火锅 (NPY Hotpot) and modern Asian cuisine under Pokoli, with 15+ outlets nationwide. We combine operational excellence, strategic brand development, and disciplined capital allocation to deliver sustainable shareholder value.
Go Easy Enterprise (GEE) is a publicly listed company on Bursa Malaysia dedicated to the incubation and scaling of F&B brands. Our portfolio spans premium hotpot dining under 男朋友火锅 (NPY Hotpot) and modern Asian cuisine under Pokoli, with 15+ outlets nationwide. We combine operational excellence, strategic brand development, and disciplined capital allocation to deliver sustainable shareholder value.
$15M+
Market Capitalisation
15+
Outlets Nationwide
3
Incubated Brands
25+
Years of Industry Experience
Growth Strategy
Outlet Expansion
Targeting 25 outlets by 2028 through strategic locations in high-traffic urban centres and key suburban areas across Peninsular Malaysia.
Brand Portfolio Diversification
Identifying and incubating new F&B concepts to complement our existing portfolio, targeting emerging food trends and underserved market segments.
Operational Efficiency
Leveraging centralised kitchens, supply chain optimisation, and proprietary technology platforms to improve margins and ensure consistency.
Regional Expansion
Exploring entry into Singapore, Thailand and Indonesia through strategic partnerships and franchise models to extend our geographic reach.
Contact Our Investor Relations Team
ir@gee.com.my